WE PAY Inc.

WePay, Simplified payments anywhere, anytime for everyone and every business One-Stop-Shop payment platform for innovative onsite Tap-to-pay and online payment solutions for local and cross-border customers. Innovative and modern payment solutions tailored to suit the needs of businesses of all sizes and types, allowing for effortless growth management through a unified dashboard

Client:

Financial Services Company

Date:

April 9, 2025

Type:

SAAS Website

Role:

UI/UX Designer

Project Overview:

WePay is an all-in-one digital payment platform designed to simplify the way individuals and businesses handle transactions, both online and offline. Built to serve a wide range of customers from local markets to cross-border enterprises, WePay introduces innovative Tap-to-Pay technology and seamless online payment options.

The platform is designed to support merchants and cardholders through a flexible and user-friendly experience. With WePay, businesses of all sizes can manage payments, installment plans, and customer transactions through a centralized and intuitive dashboard.

The core aim of the project was to deliver a modern, scalable, and secure payment system that supports rapid business growth and customer satisfaction. This included building dual user journeys for both merchants and customers, allowing for personalized control over installment payment plans and real-time transaction monitoring.

Key features:

  • Onsite Tap-to-Pay support

  • Online checkout and payment solutions

  • Cross-border transaction capability

  • Installment plan setup and tracking

  • Unified dashboard for financial and customer management

WePay empowers businesses to grow smarter by offering frictionless, adaptable financial tools under one smart platform.


User Research:

I’ve completed the user research phase for the WePay project, focusing on understanding the needs, pain points, and behaviors of both cardholders and merchants. This research helped shape the design of a more intuitive, flexible, and user-centered payment experience.
Below are the key findings and insights that informed the product’s UX strategy and flow decisions.



Addressing UX Complexity in Payment Flow Design



Car holder journey (End Customer):


Store Owner Offline journey(Store or Supermarket) :


Visual design shots:


Conclusion & Experience Learned


Solving the challenge of designing two distinct user journeys—one for cardholders and another for store owners—taught me the power of clarity and empathy in UX design. By deeply understanding each user's context and goals, I was able to create tailored flows that simplified the installment process for both parties. This experience reinforced the importance of user segmentation in complex financial systems and highlighted that thoughtful design isn't just about functionality—it's about removing friction, building trust, and supporting real-world behaviors through intuitive experiences. Every problem is an opportunity to listen better and design smarter.

Copyright © Ala’aKabariti2025. All rights reserved.

Copyright © Ala’aKabariti2025. All rights reserved.

Copyright © Ala’aKabariti2025. All rights reserved.